Snob1 effect refers to the desire to purchase something only because it is extremely expensive or extremely rare.
购买一样产品只由于它特别昂贵或者极度稀缺,这种购物欲望就是虚荣效应。
Snob effects is the phenomenon that a thing becomes more desirable because fewer people can afford it or can find one.
在虚荣效应现象中,因为很少的人才能买得起或者买得到,会致使大家购买这件物品的欲望更为强烈。